Products: build your store catalog

Sep 27, 2026 2 min read

This is where you create everything you sell or show in your catalog. Each item can be a product, a service or an event.

Creating a product

  1. Click New.
  2. Write the title in each language and, if you use one, the SKU (your internal reference).
  3. Upload the main image.
  4. Choose the type: Product, Service or Event. The options below change with the type.
  5. Assign it to one or more categories.
  6. Fill in the link (the last part of its address, lowercase with hyphens) and the description.
  7. Set the price and save with Published set to “Yes”.

Sales options (Product type)

  • Billable: if set to “No”, the product is shown but cannot be added to the cart. Useful for a catalog without online sales.
  • Only budget: with the price at 0, “Request a quote” is shown instead of the price.
  • Use stock and Stock: the units you have. When 1 to 5 are left, the product page says “Only N left in stock”, and Google uses it to know whether the product is available. Today the store does not deduct units when it sells, nor stop purchases at 0: update the number yourself when you sell.
  • Digital product: after buying it, the customer gets the downloadables and the content reserved for that product.
  • Wholesale: a lower unit price from a minimum quantity. For example, 10 € per unit and 8 € from 3: whoever buys 3 or more pays 8 € each, in the cart, the order and the charge. The product page announces it (“From 3 units: 8 € each”). If the wholesale price is not lower than the normal one, it is ignored.

Other fields

  • Grid: “Full” removes the photo column from the product page. Meant for services or events without their own image.
  • Filters: name/value pairs (for example “Color: red”) shown on the product page.
  • Options: variants the customer can choose.
  • Parent: groups the product under another one.
  • Affiliate link: the product’s Amazon link or its ASIN. If filled in, the product is not sold here: it shows a “View on Amazon” button with your Amazon Affiliates ID and hides your price.
  • Events: publication start and end date.

To show products on the front page, create a section of type Products and choose the category.

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